This soap has bentonite clay which is used for shaving. It helps the razor "slip" on your skin, so it doesn't drag and possibly nick you.  The clay also works as a pumice type additive--so it also is a good clean-up soap but is so mild at exfoliating it is more like a polish.  It has no added color so it is just a creamy white. It also has goatmilk which makes the lather extra creamy.  The fragrance is dead-on Lily of the Valley!